Amazon Set to Launch Australian Site on Thursday

Danny Woods
November 23, 2017

Lifehacker published a photo of the email received by sellers, which states that they will have to pass a Seller Identity Verification to becoming part of the testing phase which begins this Thursday at 2pm.

Whilst numerous papers are breathlessly announcing the launch for this Thursday, it is definitely invite only to Amazon Australia customers.

Since then, however, it has remained tight-lipped on exactly when it would begin trading.

Going live at this time would help Amazon tap into Black Friday demand.

The email ended by saying "Let's make history!"

"Amazon's imminent arrival into the Australian market is set to shake up the retail sector", Kim Do, IBISworld senior industry analyst said.

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As of now, it is not clear how many customers will participate during the test and what products would be sold on the Marketplace. For those ready to go ahead and start selling, Amazon advises to ensure that prices and stock availability is up to date as well as double checking shipping settings and Value-Added Tax information.

The initial roll-out means the Amazon Australia could be ready for November 24, the massive USA sales day known as Black Friday.

"The company intends to challenge domestic retail prices by offering items for 30 per cent less than domestic retailers".

A pre-Christmas launch has been expected from Amazon for some time. This is likely to limit the company's ability to offer Amazon Prime Shipping services in the short to medium term.

Last week Amazon Australia's country manager Rocco Braeuniger told those attending the Marketplace Seller Summit in Sydney that the retailer was "really, really, really close" to launching.

Amazon will stock its own labels plus private label brands, with products initially expected to be shipped out of a warehouse in Melbourne. His predictions include sporting goods, clothing and electronics.

Other reports by LeisureTravelAid

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