Amazon Launches Low-Cost Fire TV for Non-Alexa Markets

Isaac Cain
November 8, 2017

It also offers support for Dolby Audio and provides 1080p streaming, according to Amazon. The stripped down Fire TV Stick doesn't work in 4K, so those users will need the $70 Fire TV dongle which is now available in Europe in the United Kingdom and Germany. This version of the Fire TV Stick does not include Amazon's digital brain Alexa because the virtual assistant is not available globally. Users will simply have to plug the streaming stick to their TV's HDMI port, connect it to their Wi-Fi network and start streaming.

The Fire TV Stick Basic Edition lets users access Amazon Prime Video as well as other video streaming services. The streaming stick ships with a MediaTek quad-core ARM processor clocked at 1.3 GHz, pairs that with a Mali450 MP4 GPU, and tosses in a mere 1GB of RAM.

After expanding its Prime Video service to more than 200 countries and territories last December, Amazon is now introducing its streaming hardware to more worldwide users.

The new device represents a big expansion for Amazon, as the Fire TV and Fire TV Stick has in the past been available to only US customers.

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Starting today, Amazon is making its new Fire TV Stick Basic Edition available for purchase in more than 100 countries and territories around the world including Australia, New Zealand, Canada, France, Italy, and Spain. It's also available in over 100 new markets.

Up until now, customers in most markets have been limited to watching Prime Video through an app on mobile phones and tablets, smart TVs, or through the Prime Video website. The new stripped-down Fire TV Stick is priced the same as a Chromecast dongle. Another thing to point out here is that Amazon is advertising the Basic Edition as having a $49.99 price tag, but its pricing may still vary depending on the customer's location.

This change would make more sense if the Basic Edition was more affordable than its predecessor, but it's actually more expensive: $50 for the newer Fire TV Stick, while last year's version debuted at $40.

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