'Racist' ad? Soap company pulls images that caused social-media outcry

Danny Woods
October 9, 2017

Dove's recent Facebook ad was the latter, and the company has now (sort of) apologized - but we're not sure that's enough.

It shows the black woman peeling off her t-shirt and revealing a white woman underneath her skin.

Makeup artist, Naomi Blake (Naythemua), reposted the image, which has since gone viral.

Customers are fuming over a racist new Dove ad showing a black woman turning herself into a white woman - which the company's since yanked, claiming it "missed the mark". "We deeply regret the offense it caused", the statement read.

Meanwhile, others brought up Dove's history of controversial ad campaigns and marketing. A third image shows the white woman removing her shirt to show a woman of Asian descent.

We deeply regret the offence it caused.

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"This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened". What were you going for, exactly?

"The content featured demonstrates the benefits of our Dove Body Wash for every type of skin", the brand said in a message to Blake.

"This is gross. You think people of color can just wash away their melanin and become white?"Another Facebook user, Angela Reinders, commented. Your creative director should be fired", one Angela Reinders wrote on Facebook".

It was also accused of racism in 2011 after an ad appeared to show three woman on a colour gradient chart with the white woman labelled "after".

"Dove is advertising bodywash, which means that this product removes dirt/ has the ability to get you clean, POINT BLANK!"

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