Morrisons share price: Grocer becomes fastest-growing 'Big Four' supermarket

Gladys Abbott
October 18, 2017

The supermarket is getting its act together at last with online sales, particularly in London and the south, where online sales rose 29%.

"Morrisons' online sales are growing from a very small base".

"Asda is putting effort into Farm Stores", said Mr McKevitt. "The premium range is up 22 per cent".

Each of the big four grocers has grown sales but seen a decrease in market share as Aldi and Lidl can now boast half the total market's growth, new figures show.

Lidl was the UK's fastest-growing supermarket, and its market share rose 0.6 percentage points to 5.2% and Aldi's also rose 0.6 percentage points to 6.8%.

Like-for-like grocery inflation stands at 3.2 per cent but customers may find that price rises slow down in the first part of 2018 when the inflation rate is expected to fall to below 2 per cent, according to a prediction by Kantar.

"Aldi and Lidl collectively added an additional 390 million pounds ($517.9 million) in sales this quarter, which accounts for half of the entire market's overall growth this period", said Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.

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Meanwhile low-priced rivals Aldi and Lidl continued to gain on the big four and collectively added GBP390 million to their sales this period, which "accounts for half of the entire market?s overall growth this period", Mckevitt noted.

The combined market share of the two German retailers grew to 12% in the 12 weeks to October 8, up from 10.8% the prior year, the survey showed.

Christmas gets earlier and earlier each year, it seems, and British shoppers have already spent £4 million on mince pies.

"The big question is the Brexit negotiations", said Mr McKevitt. "Things are looking better in the short term, but the long term is uncertain". Fresh poultry sales remained flat in September, while chilled processed poultry increased in value by 6 per cent.

Tesco saw sales grow by 2.1%, though share was down 0.3 percentage points to 27.9% - still by far and away Britain's favourite supermarket. Waitrose is traditionally stronger in the latter stages of the year as consumers start trading up for the Christmas period.

German retailers Aldi and Lidl continue to take market share from the top four United Kingdom grocery chains-Tesco, Sainsbury's, Asda and Morrisons-a survey from Kantar Worldpanel showed Tuesday.

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