Jeff Koons Partners With Snapchat on Augmented Reality Art Hunt

Gwen Vasquez
October 5, 2017

They look like augmented reality figures visible only through the Snapchat app in specific locations.

Many impatient Snap aficionados even went to lengths to hack Snapchat's time feature on the countdown, essentially tricking the clock to reveal what's on the other side.

Snap has been at the forefront of augmented reality tools, building 3D animations such as the wildly popular dancing hot dog. Each will remain at a park for a few weeks before traveling to new locations, and Snapchat will also be adding additional artists to the lineup. Hence, giving no chance to users to switch to SnapChat from Facebook and Instagram. Snapchat's website now also shows you the exact coordinates of each AR sculpture.

Koons' artwork can be pinned on Snapchat in the following locations: Champ de Mars in Paris, France, Central Park in New York, New York, Hyde Park in London, England, Roundhouse Park in Toronto, Canada, Sydney Opera House in Sydney, Australia, Millennium Park in Chicago, Illinois, Copacabana Beach in Rio de Janeiro, Brazil, National Mall in Washington, DC, and Venice Broadwalk in Venice, California.

Snapchat have announced that it is launching a new augmented reality art platform alongside pop artist Jeff Koons and several others.

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The new AR art feature seems to work the same way special Lenses do, with an indicator that will direct users towards where the art will appear on their phone.

Each location will feature a virtual representation of one of Koon's brightly colored sculptures, including Balloon Dog, Swan, Rabbit, Popeye, and Play-doh. Parent company Snap reported 173 million daily users in its most recent quarter, an increase of just seven million compared to the prior quarter.

Spiegel, asked by interviewer Walter Isaacson about whether Snap's IPO was a good decision, responded that it was the right thing to do for the company to achieve "liquidity" and move from a venture-backed company to a publicly held one.

"Cameras inspire curiosity", Spiegel told the audience. The original goal was to get 100,000 Spectacles into users' hands as its initial entry into the hardware space, he said.

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