IGN acquires pay-what-you-want game shop Humble Bundle

Gwen Vasquez
October 16, 2017

Founded by Jeff Rosen and John Graham, the concept was initially run by Wolfire Games in 2010 until it was spun out to manage the promotion, payments, and distribution of the bundles.

On a post on the official blog for Humble Bundle, the founders of Humble Bundle write that the company will maintain its offices, culture and team with "IGN helping us further our plans". Moreover, a portion of Humble Bundle sales raise money for charity.

Rosen claims the site has raised $106 million for charity in its seven-year existence through over 10 million customers. It appears the acquisition will be meant to help bolster relations and money flowing through Humble Bundle for charity, which should mean big things for both consumers and the developers who partner with the service. IGN will help grow Humble Monthly as well, along with fostering the company's "new publishing initiative".

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A separate, permanent store for games not now in bundles, focused on making the sales process easy for indie developers (with 10 percent going to charity).

Humble Bundle will continue to operate as an independent entity. Many gamers have accused IGN of being too chummy with the larger gaming industry, trading access and exclusives for favorable reviews.

IGN's Peer Schneider addressed concerns about an editorial property owning a store front that it may cover in response to USGamer. IGN's executive VP Mitch Galbraith extended on these claims by telling Gamasutra that IGN has no plans to interfere with Humble Bundle's business, and that "the idea is just to feed them with the resources they need to keep doing what they're doing". Humble Bundle is favorably seen by the gaming community for their efforts and IGN is somewhat the opposite.

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