Google Maps Is Removing That Cupcake Calorie Counter After User Backlash

Danny Woods
October 18, 2017

The app tallied calories in confectionary units: one mini cupcake equalling 110 calories.

According to BBC, Google has confirmed that the feature will be removed by the end of today.

The feature, which started arriving for some iOS Maps users about a week ago, showed the number of calories someone would burn if they chose to walk a short route. By clicking on the walking option, you'd even be shown the calories in equivalence to mini cupcakes (of all things).

While the company likely intended the feature to promote healthy living, it ignited backlash on social media sites.

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However, a vocal minority of users decided that this is an offensive move on Google's part as it was merely an abstract number that was specifically targeting women with eating disorders. Others said Google was shaming them for opting to take alternative routes, rather than walking. Some people may appreciate it but there are those who think it is very judgmental. "Not to mention just generally shamey".

On the Google Maps app, it says the "average person" burns 90 calories by walking one mile, but it doesn't elaborate further on that definition. It's nearly certain that due to the backlash Google will hardly ever think of baking that feature into a future version of Maps, even though its benevolent in its inception and aims to create useful habits.

Google did not immediately respond to PCMag's request for comment, but told TechCrunch that it's removing the feature "based on strong user feedback".

Calorie counter features are not new. Someone else wrote, "Anyone else feel like the google maps mini cupcake feature reinforces the idea that all exercise must be atonement for the sin of eating?"

Other reports by LeisureTravelAid

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