Facebook now allows its users to Order Food

Gladys Abbott
October 14, 2017

From there Facebook launches an in-app browser that takes the user through the existing website for the delivery service.

Facebook today announced a new feature in its app that allows users to order food from local restaurants.

"You can browse restaurants nearby by visiting the Order Food section in the Explore menu", Himel explains. Facebook Order Food option is now available to U.S. users on iOS, Android and desktop.

According to Facebook, it has made partnerships with services including EatStreet, Delivery.com, Chownow, and Olo as well as restaurants like Papa John's, Five Guys, and Panera. Rather than interrupt your stalking marathon, simply head on over to a restaurant's Facebook page and click "start order", so you can nourish yourself as you wade deep into the dark early 2000s recesses of your old track teammate's profile.

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Which makes sense, given that Facebook doesn't really want to get into delivering actual food.

If you don't have an account, you can sign up directly from the Facebook app. If a restaurant offers multiple services, the app will show all of them so you can choose the one you want to use. So people can place an order on Facebook. You do have to create an account with an individual delivery provider if you're ordering through their service on Facebook (say Delivery.com), but you don't have to leave the social network to do it. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.

It's yet another play by Facebook to monopolise user's time, bringing content traditionally found on the wider web beneath its own umbrella - just like it's already done with Instant Articles.

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