Facebook has bought tbh, the anonymous app loved by teens

Gwen Vasquez
October 18, 2017

Facebook made an official announcement of acquiring tbh app and will now allow it to operate somewhat independently with its brand.

The app can only include names of those who are actually using the app.

For instance, there'll be questions such as "Who has the best smile?" with a set of answers based on the entries of people that the user loaded to the app. The app's FAQ says that the team now has no plans to monetize tbh, but when they do they said that they will be "soliciting feedback from the community to make sure it complements the experience". According to the website TechCrunch, Facebook paid for the startup at least $100 million, so she does not have to obtain approval from regulatory authorities. The app has notched up to a whopping 5 million downloads and 2.5 million daily effective users over the past nine weeks with its app.

"When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions". The app lets you create surveys which you can send out to your friends anonymously without your original identity.

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The big innovation behind tbh - short for "To Be Honest" - is that it provides users with ready-made prompts to various questions and conversation topics. If we talk about the last month, the app hit the top charts on Apple's App Store for most number of downloads. "Most of all, we were compelled by the ways they could help us realize tbh's vision and bring it to more people", the creators say.

The tbh team wrote in an announcement post that "When we met with Facebook, we realised that we shared numerous same core values about connecting people through positive interactions".

Although teenagers apparently love anonymously ranking people they know without any controversy, it's unclear if Midnight Labs, the app's parent company, could ever make money on the service.

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