Apple makes deal with Spielberg for 'Amazing Stories' reboot

Isaac Cain
October 11, 2017

It did not attract wide enough audiences and was canceled but has seen developed devoted cult following, something streaming services crave. And anything from the back catalogue of an iconic creator like Steven Spielberg may be continually ripe for revisiting. That sort of Hollywood firepower won't come cheap - the show will reportedly cost around $5 million per episode to produce - though that's roughly in line with what Netflix is budgeting for many of its own programs. Just this summer, Amblin Entertainment confirmed Spielberg's involvement with a new Animaniacs series, for instance.

"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise", Jennifer Salke, president of NBC Entertainment, said in a statement. Apple is reviving the 1980s NBC anthology series from Steven Spielberg.

Apple, Amblin and Comcast did not immediately respond to requests for comments. It's the first show to be greenlit by Apple since poaching executives Zack Van Amburg and Jamie Erlicht from Sony in June.

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The company, however, is looking to change that, slowly but surely.

It's maybe an odd choice - a not-widely-remembered '80s TV show - but "odd" is also the way you might describe Apple's foray into original content to begin with. Apple has already started these initiatives to some degree. Until now Apple's original video content - like the Carpool Karaoke spin-off - has been made available exclusively to Apple Music subscribers. Maybe Amazing Stories will be next year's Stranger Things; maybe it'll crash and burn.

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