Amazon offers a new way for students to get a Prime membership

Isaac Cain
October 12, 2017

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled a new way for teens to shop for the items they want all by themselves - with parents' approval, of course.

Minors ages 13 through 17 will now be allowed to create their own login and independently shop on the Amazon app, instead of using their parents' account log in. We've listened to families and have built a great experience for both teens and parents. "For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime". That option then takes teens to write a short note to send to their parents about the purchase, where they can say "I need these sneakers", or "I ran out of granola bars".

Parents can add children to a Household to manage parental controls on Fire tablets, Kindle e-readers and Fire TV through Kindle FreeTime. Parents can approve all orders or set pre-approved spending limits per order - offering teens a customized level of autonomy that can change and grow as they do. Amazon's default setting with this service is autoapproval of orders, but parents can individually approve them via text if they so prefer.

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The set up also aims to encourage teens to use their parents' Prime accounts, if they have them.

Looking at the bigger picture, the For Teens feature is another move by Amazon to bring younger, up-and-coming consumers into its ecosystem. To get started, parents can visit amazon.com/forteens or sign up via a text or email invitation from their teens.

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