Sky Sports, EFL announce major new deal

Lynette Rowe
September 12, 2017

All EFL clubs will be able to stream midweek league games via their websites if Sky are not broadcasting it live.

Announcing the contract today, the EFL said it would receive £600million from the broadcaster as part of the new terms which will see the Championship, Leagues One and Two, the Carabao Cup and Checkatrade Trophy continue to be shown live.

Sky Sports has once again won the rights to show live coverage of the English Football League (EFL).

According to an article published by the EFL website, the deal is created to "maximise both the financial return and exposure for all 72 member Clubs, the EFL and its competitions".

Clubs have started live streaming all games, irrespective of kick-off time, to fans overseas but that service is not now available in Britain.

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"Securing the EFL strengthens the Sky Sports service even further with the rights that matter most to our customers".

The new deal, which will begin when the 2019/2020 season kicks off, means that Sky will be able to stream 80 midweek games from the Championship live on its interactive and digital platforms for the first time ever, while all EFL clubs will be able to stream clashes via their own websites if the match is not broadcast live on Sky's football dedicated channel.

Barney Francis, Managing Director of Sky Sports, described the deal as "great news for EFL fans and our viewers".

"In agreeing a deal over five seasons, it delivers a guaranteed increase in the level of income distributed to EFL clubs from 2019-20 and long-term financial certainty was an absolute priority throughout this process". This follows similar enhanced deals with Sky Sports becoming the exclusive home of F1 from 2019 for five years, and the only place to see England home cricket and the new domestic T20 competition live through to 2024. If this summer has taught us anything, it is that the lovely game is changing faster than ever.

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