Russell Westbrook Signs Richest Contract in Jordan Brand History

Lynette Rowe
September 13, 2017

It appear Russell Westbrook, the NBA's reigning Most Valuable Player, has just signed a new 10-year extension with Nike's Jordan Brand that will be the most lucrative endorsement deal for a Jordan Brand athlete to date, according to reports. Westbrook has yet to receive an on-court player exclusive from Jordan Brand, so this is a first. At 28-years-old, Westbrook is just hitting his prime years, making it very timely for the Jordan Brand to lock down the UCLA product. The Wasserman Media Group and Westbrook's agent, Thad Foucher, negotiated the shoe contract.

DePaula reports this contract will be for on- and off-court shoes, noting in addition to the Air Jordans he wears during games there will be two off-court silhouettes - the Westbrook 0.1 and 0.2 - ready for unveiling. The increased pay rate will also retroactively apply to his 2016-17 MVP season, according to sources. The deal will also reportedly include a signature on-court shoe for Westbrook and will provide him opportunities to develop off-the-court merchandise.

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The contract will include on- and off-court shoes for Westbrook, who has debuted signature off-court looks, but has not yet had an on-court shoe through the brand.

The Nike Jordan Brand just accomplished what the Oklahoma City Thunder have yet to do - sign Russell Westbrook to an extension deal. As the two sides look to continue their partnership beyond the prime of his career, the deal also includes a rare "ambassador clause", providing Westbrook with appearance opportunities and additional Jordan Brand legacy potential even after he retires from the National Basketball Association. Foundation in OKC and Southern LA.

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