Nike Unveils All 30 NBA Statement Jerseys

Gladys Abbott
September 17, 2017

Julius Randle represented the Los Angeles Lakers wearing a purple uniform.

Teams like Boston, Chicago and Cleveland will wear black uniforms with team-specific details to show strength and power.

"When you think about basketball, you think of Nike and the NBA", said Nike CEO/President Mark Parker.

The new uniforms come courtesy the NBA's new partnership with Nike.

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While the new program can bring added value to a jersey purchase for fans, the value for Nike is much more tangible.

Run through the gallery above to see players from every team showing off the new jerseys. The hook is the ability to unlock "premium content" like "pregame arrival footage, highlight packages and top players' favorite music playlists".

The company has truly pushed the envelope by syncing the jerseys to an app called NikeConnect. Celebrating the style of the game, Nike designers refreshed a beloved apparel staple into a new performance product for athletes on and off the court. The $110 "Swingman" replica uniforms and the $200 authentic jerseys will both work with the NikeConnect app when they are both launched on September 29th.

All Statement Edition jerseys will be available at retail on November 20, and will begin being worn on-court on November 25.

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