Nearly no one lined up for the new iPhone in London

Isaac Cain
September 24, 2017

News outlets estimate that by 730am there were some 400 people in the queue, with Apple saying that people who had pre-ordered their smartphones would be allowed in earlier, ahead of the queue.

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"(It) is pretty similar to the iPhone 7 but it shoots 4k 60 frames per second and it's got a new glass back instead of the metal which is apparently more durable", he told Reuters.

The Apple Store (or, rather, Apple Town Square) was rather quiet inside, too.

At the other end of the country in Beijing, customers at the Apple Store in the capital's popular upscale shopping area Sanlitun were also thin in the ground on launch day.

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The two lowest tiers have 100 minutes and 500 minutes of calls and 500 SMS and 1,000 SMS, respectively, while all other tiers feature unlimited calls and SMS. It was revealed that the Apple iPhone 8 would be powered by a 1821mAh battery while the Apple iPhone 8 Plus will be powered by a 2675mAh battery.

One of the features that iFixit emphasized this time around was a feature in the new iPhone 8 camera.

Released 10 years after the first iPhone, the iPhone X is being marketed as the future of the product line. "I don't see any reason to buy an iPhone 8 or a plus, as they are no different from the iPhone 7 in appearance - but the iPhone X should be much more popular". But the usual excitement is expected to be muted this year, with many customers choosing to wait until November to upgrade to the more expensive iPhone X. Business Insider's Steve Kovach also mentioned in his review that waiting for the iPhone X is probably the best thing to do.

"I would earn less than 100 yuan selling an iPhone 8 today", said Fu, who added she had bought her handsets mainly from Hong Kong, where retail prices of iPhones are 15-20 per cent cheaper than mainland China.

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