Hurricanes are helping the Coast Guard improve its 'brand'

Gwen Vasquez
September 12, 2017

This video, shot by Coast Guard Petty Officer 1st Class Luke Clayton on Thursday, shows the enormous damage the Category 5 hurricane did to the island of St. Thomas, a popular vacation destination with about 50,000 residents.

Despite Hurricane Irma's latest projected path being considerably favorable for North Carolina, the U.S. Coast Guard still issued a warning Saturday afternoon urging sailors off the N.C. coast to use extreme caution. What they've done, I mean, they're going right into that, and you never know.

Trump told a reporter that the country has "great people" responding to the massive storms and that "a group that really deserves tremendous credit is the United States Coast Guard", according to a White House pool report. But who exactly was talking about "branding"?

More news: Sun on our deck before Irma brings some wind and rain

The president's proposed budget also suggested cutting $1 billion from the Coast Guard, canceling the production of a ship and cutting from services that focus on human and drug trafficking and monitoring Russian activity in the Arctic. When he says the Coast Guard's "brand has improved", what I think Trump is effectively saying is he's just now starting to appreciate what guardsmen and women do. At the time, CNBC's John Harwood spoke to a USA security official who described the possibility as "insane".

Vessels wanting to remain in port must immediately contact the respective Coast Guard Captain of the Port to get permission.

One wonders if it's improved "brand" might help make a difference.

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