Google Chrome To Block Autoplay Videos With Sound Beginning In January

Gladys Abbott
September 16, 2017

Hallelujah. Starting in January 2018, Chrome is going to save us from autoplay videos.

From 2018, Google is making changes to how its Chrome web browser handles video content in an attempt to "reduce the annoyance factor related to autoplay on desktop". One such feature is autoplay videos - videos that play autonomously, sometimes with sound enabled, regardless of whether you interact with them or not.

If you're impatient to stop new browser tabs launching unwelcome surprises, the upcoming Chrome 63-due for release in October-will allow you to completely disable audio for particular sites. Now, most autoplay videos with sound on Chrome will be paused until users press play - except on sites that users have added to their homescreens on mobile devices or visit with frequency on desktops, according to CNET.

The site muting option is a handy means of avoiding audio on some sites, but keeping it in play on those you enjoy hearing from. It will also offer more control to users and unify web behavior across various platforms.

The new features will not only allow users to avoid obnoxiously loud videos that they do not want to see anyway, but it will also help them consume less data and battery life on their mobile devices.

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The new development could be a significant shift for the online ad market.

In addition, Chrome 63 will also be the first browser version that will mark FTP links as "Not Secure".

"These changes will give users greater control over media playing in their browser, while making it easier for publishers to implement autoplay where it benefits the user". That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay content being displayed. Google plans the rollout for January, but you'll be able to get into the action beginning in December if you download the Chrome 64 Beta.

Google, which refers to the ad-blocker as an ad "filter", is using a list of unacceptable ad types provided by the Coalition for Better Ads, an advertising industry trade group.

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