Facebook Inc (FB) Establishes Strict New Guidelines For Publishers

Gwen Vasquez
September 14, 2017

The company is not only clamping down on what can be monetized, it is also doing more to keep advertisers happy, including using third-party verification to measure ad performance.

On Wednesday, Facebook released new rules that spell out what type of content publishers and creators can not make money from on the social media site.

On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a U.S. non-profit organisation, for audience measurement services.

Nick Grudin, Facebook's VP of Media Partnerships, said in a blog post on Wednesday that those who share clickbait, sensationalism, fake news and misinformation could also be ineligible from making money through the social media site.

The ad sales were tied to a Russian business with a history of pushing pro-Kremlin propaganda, the Washington Post reported.

Facebook will also step up its monitoring of hate speech, adding 3,000 content reviewers to almost double the size of its existing team.

Facebook said it's also releasing new tools so advertisers know what publishers ran their ads.

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"There is absolutely no place on Facebook for hate speech or content that promotes violence or terrorism", Everson said. "At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners-and give them the confidence they need to invest in us", Everson wrote in a blog post.

We want to support a diverse range of creators and publishers, which is why we've introduced a range of monetization options, including Branded Content and Instant Articles.

That's why today, we are introducing monetization eligibility standards.

Facebook has faced criticism from marketers that digital ads distributed to its more than 2 billion monthly active users were not reaching their intended audience, were not being adequately tracked, and in some cases were being placed with content detrimental to the brands being promoted.

While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue. Your content may be impacted by these guidelines, but will remain on the platform provided it meets our Community Standards.

To use any of our monetization features, you must comply with Facebook's policies and terms, including our Community Standards, Payment Terms, and Page Terms.

The nine topics that may not be eligible for monetization are: Misappropriation of Children's Characters, Tragedy & Conflict, Debated Social Issues, Violent Content, Adult Content, Prohibited Activity, Explicit Content, Drugs or Alcohol Use, and Inappropriate Language.

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