Chip, Joanna Gaines to launch home and lifestyle brand at Target

Danny Woods
September 14, 2017

Calling all fans of HGTV's "Fixer Upper!".

Hearth & Hand with Magnolia arrives at all Target stores and on November 5 with prices ranging from $.99 to $129.99. The modern farmhouse collection of home decor items will be available exclusively at Target, and it is called "Hearth & Hand with Magnolia". Most items featured in the collection will be priced at under $30, Target notes.

Target announced this week it is partnering with the "Fixer Upper" family from Waco, Texas.

Chip also took to their joint blog to talk about the exciting venture: 'Just as we've never created an exclusive line of product for a retailer before, Target has never done anything like this before either'. Plus the styles will be updating each season in what the department store describes as a "partnership [that] will last multiple years". "We want to create spaces that families want to gather in", Joanna Gaines, co-founder of Magnolia, says of the collaboration. Target shared, "To kick off the partnership, Magnolia will work with Target House at St. Jude Children's Research Hospital to redesign their dining room just in time for holiday gatherings".

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'Coming together with Target not only allows us to design handsome pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined'.

The Magnolia partnership is one of more than a dozen new brands being introduced by Target to replace revered in-house names such as Merona, Mossimo, and Cherokee.

"Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration", Target said.

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