Big Billion Days: Flipkart targeting new customers to stay ahead of Amazon

Isaac Cain
September 21, 2017

While Amazon's Sale is officially starting on September 21, it has thrown open its gates to Amazon prime customers from today itself.

Under its big billion day sale, Flipkart is offering flat Rs 60,000 off on Samsung 49-inch Ultra HD (4K) LED Smart TV while Onida 43-inch FHD Smart TV can be bought at a discount of almost Rs 7,000. The sale starts from 20 September to 24 September 2017.

The "Flipkart Big Billion Days" mega sale is back with a bang and taking advantage of this opportunity, ZOPO Mobile wants to offer great discounts on its smartphones to all the Indian smartphone users, exclusively on Flipkart.

Add to that, there will be up to 40% discount on the prices of TVs, no cost EMIs and up to Rs 20,000 off in a TV exchange offer.

Flipkart has tied up with the country's largest lender, State Bank of India (SBI), to offer a 10% additional discount for consumers who shop with SBI's debit or credit cards. Honor is also giving a Rs 1,000 discount on the purchase of Honor 6X smartphone.

According to Amazon, there are about 160 million products to choose from, which is an increase of up to 40 percent from the last festive season.

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Just as the promise made to curb rising prices with the slogan, 'Ab Mehengaai Giregi', by providing huge discounts, offers and deals across various categories, Flipkart is making sure to leave no stone unturned for enabling customers afford all that they want. The lucrative discounts and exclusive deals on fashion, clothes, shoes, gadgets and home appliances are expected to widen the firms' customers's base. This would be a very challenging task because India has had more male internet users than female, but multiple studies predict that this ratio is likely to change. Redmi 4 & Redmi 4A will also be available on sale for prime members.

You can avail no-cost EMI offers on minimum purchase of ₹4,500 with zero down payment and no processing fees.

There are also exchange offers on sale of televisions for the first time.

At Snapdeal, shoppers using debit or credit cards from Axis Bank will get a 10% cashback on most items. Flipkart believes that fashion will drive more than 60 per cent of all sales during these four days.

Queen size bed is available at a discount of about 60%.

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