Apple TV 4K lands on September 22nd for $179

Gwen Vasquez
September 12, 2017

The standard Apple TV with 32GB of storage drops to $149.

The 4k content will be pricey though.

Apple has just unveiled a long anticipated upgrade to its Apple TV set-top box, which is now capable of playing movies and TV shows at 4K Ultra HD resolution.

This new device from Apple retains the same design, but gets much improved internals.

Beyond 4K HDR, the new Apple TV sports an A10X Fusion chip that's twice as fast as the current Apple TV, and has four times the graphics power. Actually, Apple TV is also a full-fledged video game console too. For content, Apple says its has been using with the largest production houses in the world, to bring HDR and 4K content at the same price as HD. The 4th-generation Apple TV has a dual-core A8 CPU and a mere 2GB of RAM.

The fourth-generation Apple TV was released in 2015, and costs £139 for the 32GB version and £179 for the 64GB.

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Info from config files confirms that the new Apple TV 4K will play 4K 2160p video with HDR support – both HDR10 and Dolby Vision. That's the big reason to upgrade here, and given the growth of the 4K video content and TV hardware markets between now and the release of the last major Apple TV revision, it's a very welcome improvement.

Pre-orders for the new Apple TV 4K begin on September 15, with shipping slated to start on September 22. There is also support for several new streaming services as seen above. You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.

A faster processor won't just be a boon for better picture quality; it will also give Apple far more flexibility with what these devices can do.

Will you be buying the Apple TV 4K?

Siri was introduced to the Apple TV in 2016 and we'd expect the smart assistant to become more and more important in the future.

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