Apple clears the air, Face ID didn't fail during iPhone X presentation

Isaac Cain
September 15, 2017

Apple says it developed Face ID with more than 1 billion images, and promos for the program feature diverse faces. How well it will work in practice is in anyone's guess, but I have my doubts.

The new system replaces Touch ID.

Apple iPhone X comes with an all-glass front and back.

The company has since confirmed that the quotes were from an Apple representative, BBC News reports. But in introducing the system, Apple assured the public it had thought of those potential shortcomings and worked to address them.

While launching the 10th anniversary phone on Tuesday, Apple senior vice president Craig Federighi could not successfully unlock the latest iPhone with Face ID on stage.

Apple's much-awaited iPhone X is finally here. It uses multiple highly-advanced cameras to essentially create a "mathematical model of your face" in real-time so it can automatically detect if the holder of the phone is the true owner.

While you might think that Face ID could be tricked by a photo, Schiller reassured that this wasn't the case. Nor can anyone else, at least not remotely.

More news: So how good is the iPhone X? NST gets a close-up look

Al Franken.Joe Raedle/Getty ImagesThe FBI wanted Apple to use its special technical expertise to help it break security on the encrypted device.

Even with less generous promotions, the new iPhones should attract enough high-income consumers, including wealthy customers in China, said Brian White, analyst at Drexel Hamilton. And it all has to do with convenience. But iPhones generally cost more than phones by other makers - roughly $685 compared to the $340 average price of a Samsung phone - so analysts think a greater share of iPhone customers may finance theirs. The home button is also gone, and users instead tap the device to wake it up. It's something so simple. As with the fingerprint sensor, the biometric technology is trained not to let people try to unlock it too many times - and if too many people try, it will shut itself off, forcing people to input a passcode as a security feature.

That also means that anyone repeatedly glancing at your iPhone X in the future will similarly stop Face ID from working unless the password is entered.

Whichever you pick, you're looking at the same setup: an Apple A11 Bionic chip, 64 or 256GB of storage, and a 12MP rear-facing camera.

If all this sounds appealing, then you probably want to know when you can get your hands on one.

The new face-recognition system also seems like it's going to be very awkward when making mobile payments.

Siri and Apple Pay are moved to a button on the side of the device. Given that the iPhone accounts for the majority of the company's revenues and profits and its demand curve is relatively inelastic - i.e. a price change has less effect on sales - this pricing strategy makes sense in terms of revenue and profit growth. Cook wrote a letter on Apple's website explaining why he was fighting that request in court. This gives users five attempts to unlock their phone with their finger before asking them for an access code.

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