Apple CEO Says $1000 iPhone X Is 'A Value Price, Actually'

Faith Castro
September 21, 2017

Apple will be using the Face ID not only to unlock the iPhone X but to also authorise payments on Apple Pay.

Count on face recognition and good-looking selfies to overcome the sticker shock of Apple's most expensive phone to date. As CEO Tim Cook recently said, the $999 iPhone X is a "value price" relative to all the technology packed inside.

"The iPhones 8 check every box a phone has ever checked before, but they feel like the last of something right as Apple and others prepare the first of something else", he wrote. Apple has introduced a new Face ID to verify your identity in split seconds and authenticate payments via Apple Pay.

Apple announced the iPhone X last week, and it will be available to pre-order October 27, and ready for shipping November 3.

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GMA anchor Robin Roberts said "you knew this was coming", before reading off the Twitter users' question about the considerable price tag. She has a favorable opinion on the device's camera, particularly its Portrait Mode, Portrait Lighting and 2x zoom features.

The first wave of iPhone 8 reviews dropped Tuesday and as can be expected, there was a pretty consistent opinion of the device not being as intriguing as the iPhone X. Many reviewers have recommended that those looking for a significant upgrade wait for the X; however, they haven't completely dismissed the iPhone 8. Iris scanning, for instance, commonly uses near-infrared illumination, which the iPhone X has (such a feature is already included in the aforementioned Samsung handset). "It's a value price, actually, for the technology you're getting", he said. The two are powered by the A11 Bionic processor which also comes with a Neural Engine plus an embedded M11 notion coprocessor. And though the dual-camera setup on the iPhone 8-Plus is slightly inferior to the X's - the X supports optical image stabilization (OIS) for both lenses rather than just one, and has a slightly larger aperture for its telephoto lens - both deliver major improvements compared with the iPhone 7-Plus' camera with the help of better sensors and image-processing. Recent benchmark results show that the iPhone X is far more powerful than any Android smartphone on the planet. Both Xbox and PlayStation consoles have now come out with mid-generation versions, while Nintendo has been adding several upgraded versions to their systems since the Wii hit shelves in 2006.

A report from KGI Securities analyst Ming-Chi Kuo says when a new iPhone goes on pre-orders, the demand tends to be so strong that there is a 3-6 weeks of shipping delay.

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