WWE shares rise as streaming channel launches in China

Danny Woods
August 11, 2017

The sports entertainment company has inked a partnership with Chinese streaming website #PPTV, which will serve as the local platform to offer subscriptions for video-on-demand across the country.

WWE Network's launch in China is the latest instance of the company's effort to tap into worldwide markets to drive revenue.

The WWE Network allows subscribers to access archived footage as well as live events and originals series'. WWE Network costs $9.99 per month in the United States. The launch date comes a few days before Summerslam 2017 which will be broadcast live with Mandarin commentary on August 21, 7 a.m. Beijing time.

World Wrestling Entertainment (#WWE) might take pride in its pioneering status in the athletic spectacle called sports entertainment, the naming of which is attributed to Chairman/CEO Vince McMahon himself.

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The WWE's next pay-per-view event is SummerSlam, which will be shown on the WWE Network live in Mandarin on August 21.

"PPTV is a tremendous partner and has been key in helping us engage with WWE fans in China and further establishing our brand in this important market", added Michelle Wilson, WWE chief revenue & marketing officer.

WWE Network on PPTV will include "NXT" and "205 Live", reality shows like "Total Divas", documentaries, and classic matches from WWE history. With the Chinese deal made with Suning Sports Media, there are now 180 countries all over the world that have access to the WWE Network, which started in the USA back in 2014.

Starting on August 18, WWE's subscription-based streaming platform will air on PPTV, a video streaming company owned by China's Suning Commerce Group, the company said. This year, "WrestleMania" was made available in China for the first time, also via PPTV.

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