Sprint Aims to Woo Cost-Conscious Customers with Expanded Lease Options

Gwen Vasquez
July 15, 2017

When you're upgrading to a new device, it can be hard to know if it's a device you'll want to keep for a few years, especially if you haven't held it and played with it yet.

In its continued efforts to surpass T-Mobile's customer numbers and regain the United States wireless industry's bronze medal position, Sprint has been "simplifying choice", discounting plans of all types, striking device exclusivity deal after deal, offering sweet music streaming freebies and partnering with Best Buy for some of the craziest promotions on the hottest phones. For now, the only Apple handset included in this deal is a refurbished iPhone 6s. The two new plans - Sprint Flex and Sprint Deal, are focused on providing more options to smartphone buyers. The lease ploy comes after Sprint turned up the heat last month with a free year of unlimited offer for BYOD customers switching from its major rivals.

Claure at an investors conference back in May pointed out Sprint's use of lease programs not only pulls customers in, but also helps drive the carrier's upgrade rates thanks to the annual upgrade option. Or, they can opt for buying the device or continue the lease.

Choose to own the device by making six more monthly payments.

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Additionally, at the 18-month mark, no matter your situation, you can trade-in your phone for a new one with no strings attached (from what I can tell). All the previous lease payments count towards the purchase price.

The carrier is also offering an option called Sprint Deals, which allows customers with little or no credit to build credit with the carrier through the lease program. Customers with other devices can pay $5 per month to upgrade to a new phone every ear.

For entry-level devices, customers get 50 percent off the suggested retail price.

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