Facebook Messenger Home Screen Ads Rolling Out Worldwide

Isaac Cain
July 17, 2017

Ads will be displayed on the home tab of the Messenger app, Facebook said, adding that users clicking on the ads will either be taken to the advertiser's website or to a chat window where they can interact with the brand.

Facebook angered a lot of people a few years ago when it separated its Messenger app away from its actual Facebook app and this newest addition might get just as much grief. This is a very important step by Facebook to continue to monetize its users that are there on its segregated platforms, namely Facebook, Messenger, Instagram, and WhatsApp. The industry term for this is ratio of ads to other content is called "ad load", and Facebook says News Feed's ad load is all maxed out.

Facebook announced this feature should roll out by the end of the year.

The demand for advertisements from advertisers is more on Facebook and Twitter as the world is highly populated by ad-blocking through browsers.

However, there are many spammers out there who are trying to fool users who don't know about this.

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Marketplace was launched by Facebook last October in countries like the US, UK, Australia, and New Zealand on mobile. The ads will be seen on the front page while you open the app.

Many small businesses find Facebook quite a helpful place to reach out to maximum number of people.

Perfecting mid-roll video ads would be the best-case scenario, and would help Facebook finally cash in on advertisers' massive TV ad budgets. You might not be happy about it, but Facebook thinks this is the future.

The introduction of ads in Messenger is being implemented because Facebook believes that revenue growth will slow down in the coming years and they hope that this will help boost revenue again.

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