YouTube cracks down on 'hateful' content

Gladys Abbott
June 2, 2017

After facing a tonne of flak from the major brands for displaying controversial content, the Google-owned company has released new guidelines for content creators. "In response to this feedback, we've updated our overall guidelines to provide more detail than before".

Content creator? Be a rebel and make a video about one of the best sex games on PC. Not only did this affect creator revenue, but YouTube's as well which might explain why they are clamping down on such videos. So, first up is hateful content, which they describe as the following...

Chiefly, the video site will not show advertising against "hateful" content that "promotes discrimination or disparages or humiliates an individual or group of people", it said.

Hopefully this will enable COD YouTubers to keep making a living.

The next topic involves utilizing family friendly imagery for the goal of a video that contains hateful, sexual, vile or inappropriate content.

Accordingly, guidance on three new categories has been added: hateful content, incendiary and demeaning content, and inappropriate use of family entertainment characters.

The guidelines also discourage film-makers from making "inappropriate" parody videos using popular family entertainment characters.

"Death, Stab, Kiss, Sexy, Fight, Shoot etc. are all monetization killers regardless if the video is depicting a gruesome murder or a family friendly video game".

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In addition, YouTube said that it will not serve ads in "incendiary and demeaning content", which it defines as videos that are "gratuitously incendiary, inflammatory, or demeaning".

The website will also refuse to place ads next to videos using "gratuitously disrespectful language that shames or insults an individual or group".

According to the YouTube/Google team, this is all done to meet the standards put forward by their advertising partners following the PewDiePie incident, in which they state...

I wonder how many creators share that view - no doubt we'll learn, in the next slew of videos.

YouTube has updated its advertising policy for content creators to prevent content with hate messages or discrimination of any type from featuring ads and monetizing the content.

You can read YouTube's announcement in full here. It seemed too freakish to be true, but advertisers bought into the narrative hook, line and sinker because they didn't think the media would lie.

"We've heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content", Ariel Bardin, VP of product management at YouTube, wrote in a blog post.

Previously, some video-makers had taken children's cartoon characters and created explicit videos with them. Well, after the June 1st update, we now know exactly what the criteria is to get caught between YouTube's cross-hairs.

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