FCA Announces Dealer-Allocation Plan for '18 Demon

Danny Woods
June 21, 2017

Cars sold for MSRP or below (as if) will get priority production scheduling, resulting in lower serial numbers and thus higher value for the customer. The automaker will allocate Demons to specific dealerships, and dealers can order only as many as their allocation.

"We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer", Kuniskis explained in the statement.

M - Dodge dealers can start ordering the 2018 Challenger SRT Demon on Wednesday. Unlike most enthusiast-focused cars, which suffer sometimes shocking dealer price-gouging, the Demon may well be actually sold at its MSRP. Sales performance of lesser Challenger and Charger models will also be a determining factor in what dealers receive Demon allocations.

For more information about the 2018 Dodge Demon check out our previous stories HERE and HERE, and stand by for more updates on the world's fastest quarter-mile production auto and first-ever production vehicle to do a front-wheel lift, as certified by Guinness World Records. Now, if only we could text a devil emoji to Dodge and have a Demon delivered. We guess the take rate on this option will be near 100 percent!

At a time when some dealerships are charging almost double the MSRP for a certain other low-production auto, Fiat Chrysler has its own plans for the 2018 Dodge Challenger SRT Demon-and, basically, the buyers who pay the most over MSRP will be last to get the vehicle.

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Dodge is creating a new Demon concierge hotline (800-998-1110) to provide direct communication for customers and dealers.

This is the personalized name plaque that comes on the Demon crate. This makes it hard to add dealer mark-up since buyers will want their name here. Before each Demon goes into production, the Demon Concierge requires a notarized acknowledgement document signed by the dealer and the customer as well. The acknowledgment document also "provides a detailed list of safety considerations, technical specifications and features on the vehicle" to the consumer, Dodge said.

Dealers will be able to place orders for the Demon from tomorrow. Dodge only plans on building the Demon for one model year with 3000 allocated for the USA and 300 for Canada.

Each Dodge Demon is personalized from the factory with this plaque on the passenger-side air vent.

Not every dealer will allow orders.

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