Facebook in talks with Hollywood for original shows

Danny Woods
June 26, 2017

Facebook is reportedly looking to extend its tentacles into Hollywood Boulevard by championing a new wave of scripted TV programming aimed at 13 to 34-year-olds by late summer.

Facebook could not be immediately reached for comment.

Facebook is in talks with Hollywood studios and agencies about producing TV-quality shows, people familiar with the matter told Dow Jones Newswires. The company is also reportedly interested in sit-com programming with episodic budgets in the six-figure range, and signed deals for short-form content from partners like ATTN, Vox Media, and BuzzFeed earlier this month. The company will be aggressive about trying to own as much of that content as possible.

Facebook Inc (NASDAQ:FB) is ramping up its efforts to produce original content that would stream on its namesake platform, and it's ponying up huge sums to make it happen.

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Facebook has already lined up a game show called "Last State Standing" and a relationship drama called "Strangers", at a cost of around $3m per episode.

The social network is guaranteeing creators of short-form fare a minimum US$5,000 to US$20,000 share of ad revenue per episode, according to the report. The company is expected to release episodes in a traditional manner, instead of dropping an entire season in one go like Netflix and Amazon, WSJ reported. And, in a major break from the way online competitors like Netflix and Hulu have been doing business, it will also open up its viewership data to "Hollywood" - presumably production partners.

There's no point building a TV app if you don't have the content to put on it.

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