Box, Microsoft announce partnership to co-sell products

Isaac Cain
June 27, 2017

The companies intend to collaborate on initiatives, including deliver businesses globally will be able to purchase Box's cloud content management platform, as well as extended functionality like Box Governance, while choosing to store their Box content on Azure.

Box's document storage service competes with some Microsoft Office 365 products and uses Amazon Web Services, Azure's competitor, as a backup.

Aaron Levie, cofounder and CEO of Box Inc, says that "Box and Azure together can unlock incredible opportunities for innovation".

The partnership will bolster Box's mission to bring intelligent software to its platform while also offering Microsoft a go-to-market edge over rival cloud vendors Google and Amazon. This could allow it to generate metadata that customers can use to search for similar content.

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"Our job is to ensure that customers can take advantage of the best that the cloud has to offer, from a variety of platforms, and integrate into all of the apps our customers use".

"Box shares our focus and commitment to empowering enterprises on their digital transformation journey", said Scott Guthrie, executive vice president of Microsoft's Cloud and Enterprise Division. Box also will take advantage of Azure's global data centers through Box Zones, a storage product created to address growing data sovereignty concerns in many countries. This is a huge deal for Box as Azure's sales reach will help them expand to more organizations across the world. Over time, Box will want to expand Zones to offer services from all of Azure's 40 different regions, Levie said. This new version gives customers the ability to extend an on-premises cluster into Azure for added capacity, or to easily build a cluster entirely in Azure. These risks, uncertainties and assumptions include, but are not limited to, risks associated with changes in product plans or roadmaps; product development or integration delays; market acceptance of the companies' combined products and services; and changes in the relationship between Box and Microsoft due to the business environment, competitive factors or other factors.

Microsoft and Box, which builds on-demand file storage and sharing tools, will work on new links between their products and jointly sell some tools.

What's more uncertain is how this partnership will shape any future rivalries between the two companies, considering that Box and Microsoft compete on multiple levels.

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