Apple's Siri Speaker Reportedly Enters Production Phase

Gwen Vasquez
June 2, 2017

Not only will it supposedly feature virtual surround sound technology as mentioned, but also "more advanced acoustics" compared with Home and Echo.

Analysts expect Apple's market valuation will top US$1trn over the next 12 to 18 months following the launch of the iPhone 8 in September.

Apple spokeswoman Trudy Muller declined to comment. So nice, in fact, that it could sway Apple fans who are dying to get in on the smart-home game but don't want to wait any longer for Apple to get its act together. It's not expected to ship until later this year, however.

Users will connect the speaker to their Apple device and use could use it to book an Uber or remind them to pick up groceries or attend an appointment, for example.

The device will be manufactured by Inventec, the same company making the AirPod wireless headphones. Apple could announce updated iPad tablets at the conference, one of the people said. Prototype testing began months ago as Bloomberg also previously reported.

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While this might sound like Apple is cutting things tight in terms of release schedules, despite being tipped for a WWDC-based unveiling, the Siri speaker is not expected to hit retailers' shelves until later in the year.

The device will, reportedly, differ from the Echo and Home by offering virtual surround sound technology and deep integration with Apple's product lineup. Apple also is rumored to include Apple Music support with its smart speaker. It would also integrate with Apple's ecosystem, so you should be able to control HomeKit-capable smart home devices.

Amazon's Echo and Google's Home require users on iOS to open a dedicated app to see any further information in response to queries. The Siri SDK was announced at WWDC a year ago, allowing companies like Uber Technologies Inc. and Facebook integrate the intelligence of Siri into their own apps.

According to Apple leaker Sonny Dickson, the speaker will have a concave top with physical controls on top. Therefore the product is likely to be positioned for: "(i) the high-end market; (ii) better entertainment experience; and (iii) higher price than Amazon Echo", Kuo said in a note obtained by Mac Rumors.

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