Amazon bringing translation tech to AWS

Isaac Cain
June 28, 2017

CNBC reports Amazon is working on a product that will allow developers to build apps and websites to use AWS to translate their content into multiple languages.

CNBC reported Monday that AWS will likely announce the availability of a machine translation service before the big re:Invent user conference this November.

The imminent launch comes nearly two years after Amazon acquired a translation start-up called Safaba.

The company already uses the machine learning-assisted translation technology in product listings and other customer service aspects but the move to AWS would open up the tech to developers. A cofounder of Safaba, Alon Lavie, leads Amazon's machine translation research and development group in Pittsburgh.

Translation services are a key competitive offering for Amazon cloud rivals Alphabet and Microsoft, and Google has recently implemented its own improved neural net-based translation offering for developers. It uses neural networks instead of phrase-based translation, whereby complex computer networks learn better and better translations over time.

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Amazon Web Services is multi-billion dollar platform.

Amazon is focusing their attention on expanding their Amazon Web Services platform with translation services.

Meanwhile, independent companies like Gengo, Smartling and Unbabel rely on AWS infrastructure in order to operate human-powered translation services for companies.

Neither Amazon nor Google immediately responded to messages seeking comment.

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