Facebook to stream MLB game each Friday starting this week

Gladys Abbott
May 19, 2017

Facebook is also expected to announce a deal to show professional video game contests.

To view the full article, register now. The broadcasts will occur every Friday for the remainder of the season, beginning May 19 with a matchup between the Colorado Rockies and the Cincinnati Reds.

"We certainly have begun conversations about changes to the posting system", MLB Commissioner Rob Manfred said Thursday after an owners' meeting. Twitter signed a similar deal with the league's video tech arm past year.

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The new streaming deal will expand beyond these earlier efforts to actually stream live games to Facebook users - broadening access to games beyond their local markets. But if the night of the week does change, then that's a switch from Twitter's announcement in April that its Major League Baseball game broadcasts would air on Friday nights. According to Facebook, this broadcast will be a "feed from a participating team's local broadcast rightsholder". Major League Baseball also uses Facebook Live to bring fans behind the scenes, including Toronto Blue Jays slugger Josh Donaldson's off-season workouts, batting practice on Opening Day, and spring training when Sean Casey and Robert Flores answered questions from fans at Cubs camp. He has reported for Advertising Age, Adweek and Direct Marketing News.

Facebook is getting in on the big leagues.

Live sports are emerging as a primary video content target for digital platforms like Amazon, Twitter and Facebook that are looking to expand their programming slates and hopefully pull ad dollars away from television.

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