Facebook Inks Content Deals with Buzzfeed, Vox

Isaac Cain
May 25, 2017

Mic reached out for comment on the Reuters report but did not hear back from a Facebook representative before press time.

Facebook has signed deals with companies already putting tons of video on its giant social network, including Buzzfeed and Vox, according to a report by Reuters. It would pay $10,000 to $35,000 per episode - along with 55 percent of ad revenues - for shorter, 5 to 10-minute shows that it would not own. Ads will run during both the long-form and short-form shows. Our goal is to kick-start an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook.

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Facebook's pursuit of original programming coincides with the company's efforts to license content, headed up by Ricky Van Veen, Facebook's hired head of global creative strategy.

In June, it was reported that Facebook would pay out more than $50 million to publishers and celebrities to create Live videos, yet failed to renew those contracts this year. The first, scripted shows, are episodes lasting 20 to 30 minutes, which Facebook will own. Vox, BuzzFeed, ATTN and Group Nine Media - the holding company for Thrillist, NowThis and The Dodo - are all working on short-form content for the new Facebook service, the sources said.

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