Facebook Sets Sights on Augmented Reality

Isaac Cain
April 20, 2017

Zuckerberg calls it a step towards bringing augmented reality into the mainstream that will, in turn, benefit Facebook.

You can check out all the offerings by Facebook's Camera Effects Platform here.

Starting Tuesday, artists can also design custom frames for the Facebook camera that will overlay images over a photo or video, much like Snapchat's current platform for its lenses.

So far, it's been hazy how virtual reality fits into Facebook's goals to connect the world, beyond augmented reality applications similar to Snapchat's. "We need an open platform where any developer in the world can build for augmented reality without having to first build a camera and get a lot of people to use it". Zuckerberg announced the launch of the Camera Effects Platform, which will let developers build AR tools for the camera.

He also briefly mentioned Facebook's plans for the future, and confirmed that development is underway on a revolutionising computer interface that is capable of 'mind reading'.

"We are going to work on building common ground, not just getting more opinions out there", Zuckerberg said.

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"Some of these effects are going to be fun", CEO Mark Zuckerberg said on stage at the developer conference, adding that "others are going to be useful".

Mark Zuckerberg, chief executive officer and founder of Facebook. Over the past decade, Facebook has gone from a single website where people play Farmville to a public company that also owns Instagram, Oculus and What'sApp. He offered an example of a still photo that could be transformed into a 3D scene, where the user could pan around, change lighting and add effects such as filling the room with water, bouncing balls or skittles.

The technology giant's chief executive said "our hearts go out to the friends and family" of Mr Godwin, who was shot dead by Steve Stephens in the U.S. city of Cleveland in Sunday in an apparent random killing. It's a closed beta to start, and Zuckerberg warned it's going to take a while for the product to come to public fruition. We use cookies to improve your browsing experience.

"As silly as effects like this might seem, they actually are really important and meaningful because they give us the ability to share what matters to us on a daily basis", Zuckerberg said.

On Sunday, 37-year-old Steve Stephens when murdered an elderly man in Cleveland, Ohio, and then posted video of the crime on Facebook.

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