Facebook makes AR push, launches VR app

Isaac Cain
April 20, 2017

He also said that Augmented Reality will be a big part of Facebook in the coming years. "We are going to make the camera the first mainstream augmented-reality platform".

Zuckerberg envisions the marriage of augmented reality and Facebook's camera feature enabling people to make even mundane chores, like doing the dishes, look entertaining with digital effects. The company has released the closed beta of its AR Studio platform, which will be "open" in later stages. With the AR Studio tool, developers and artists build animated frames, masks and effects that can be used during Live broadcasts to add animated frame, masks and effects to video.

At the F8 developer conference, Zuckerberg said that the first step that made sense was to release products that people already knew about, which sounded like a way to justify the copying.

Augmented reality tools unveiled by Facebook were impressive, but unlikely to reach the hands of users soon, according to Jackdaw Research analyst Jan Dawson.

Create a digital avatar to hang out with friends in a virtual hangout.

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Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with avatar versions of their friends in a virtual world.

Facebook and Snapchat continue to trade punches as the growing rivalry shows no signs of slowing down. Facebook isn't the only corporation getting in on these new developments, but it's definitely the one investing the most into it.

Since the Messenger Platform debuted a year ago, the ecosystem has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and two billion messages are sent between people and businesses on Messenger every month.

Facebook also announced a bevy of updates to Messenger, its increasingly independent messaging app. "This gives people the option to scan Messenger Codes through the Messenger camera and link to their favourite brands and businesses", Facebook said in a statement.

The Facebook founder also briefly addressed a tragedy that took place Monday, when a man posted video of a murder on Facebook. Users will be able to directly add in a chat bot to their Messenger group thread and share the conversation.

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